Customer training may seem like something companies have to do, especially in industries such as Tech, Consumer Electronics, or Automotive, but it really should be something they want to do, considering its far-reaching benefits.
Not only does training increase customer engagement and loyalty, it also reduces service calls, drives adoption and upsells, and provides an instant platform for marketing other products. Also, considering how expensive it is to acquire a new customer (about five times more), retaining existing customers should top the priority list.
Masamo is the leading solution for customer training. It enables companies to add value to what they already sell by deepening customer knowledge and interest in their products. Inviting customers to training also enhances customer experience by showing them that you want to fortify the relationship with ongoing learning.